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Tuesday, November 18, 2008


Inspiration is lucrative business today. This is evidenced by increasing numbers of graduates entering the inspiration industry, or professionals making a career switch to inspiration when their previous jobs have not illusioned them sufficiently. So what does one do in this up and coming industry? They talk, give motivational speeches to a largely disillusioned audience as well, empower their audience and for the magical duration of their speech, suddenly the world and all of life's choices and outcomes are condensed into a simple equation improvised from the american dream. You Work Hard = Anything is Possible. The products can take form in books too. I read The Last Lecture myself and I'm sure you did. We all contributed to the high earnings in this industry where this popular inspirational book was concerned. Yes so in summary, this industry supplies sparks to our otherwise mundane and self-depracating lives.

This is an industry that I predict a growth spike in the coming years. Let us analyse this from a basic SS & DD framework. On the demand side, the recent global recession would invariably have worsened the low morals in people, employees. This increases the number of disillusioned, demoralised people who need to rediscover the spark in their lives. They are likely to turn to such books, moptivational speakers along with counsellors so the demand for people to join this industry will be high.

On the supply side, I foresee that the pool of unemployed workers (such as those from DBS) will seize the opportunity of this growing demand in the inspiration industry by joining. This is coupled with fresh graduates (especially in from business/finance faculties) who will face harsh entrance conditions except for this industry. At the same time, the barriers to entry are not intimidating. What skills must you have? You need spark, a genuine or convincing understanding of the human demonralised psyche and an electrifying gab.

Oh damn. I think I really have the delayed sleep syndrome. That is one of the side effects of inspiration overdose.

6:14 AM



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